The ASR (Action Sports Retailers, I think; it's one of those acronyms that people in the know know and so doesn't have to be explained on their website or printed materials - I am not in the know, but I get to pretend to be) Trade Show at the San Diego Convention Center is from Jan 24-26. I was sent along mainly to photograph the fashion show, featuring clothes by Matix, co-hosted by Foam magazine.

The area at the head of the catwalk was reserved (encircled by red velvet rope!) for the media. I sat in the first row. What a great view! And multiple chances to get a good shot as the models progressed up the catwalk.

My 28-75mm lens worked well for the job. Fully zoomed out, a model fit the height of an image about 1/3 of her way down the catwalk, and then when she reached the end, waist through head fit nicely in my view finder. Fullest zoom is most flattering for models (or anyone). Think of it as opposite to wide angle, which makes a person look, well, wide.